Wednesday 16 September 2026 · Jessica · Upper East Side · New York · 15 s
Jessica · Upper East Side · New York · salt 75 wearing BalenciagaNike at a new low, down 79% from its peak. The one fashion stock going up is cheap make-up.
Nike closed at $36.21 on 15 September, its lowest close on the tape and 79% below its $177.51 high of 5 November 2021. It is down 43% this year and was dropped from the S&P 100 this week. Lululemon has halved this year. e.l.f. Beauty, the budget make-up brand, is up 23%.
in plain EnglishNike, the biggest sportswear brand in the world, is worth a fifth of what it was at its 2021 peak, and this week it lost its place in the S&P 100, the index of America's hundred biggest companies. Lululemon, the yoga-wear brand, has halved this year. The fashion name that is going up is e.l.f. Beauty, which sells make-up at drugstore prices: up 23% this year. Shoppers are trading down.
Reported Wednesday 16 September 2026 · every number dated to its source, latest 15 September 2026
1 · evidence every number, with its source and its date
$36.21 at the 15 Sept close, a new low
Nike share price
regular-session closes · the AirPort tape · 2026-09-15
−43% · from $63.26 on 2 Jan
Nike, 2026 so far
the AirPort tape · 2026-09-15
−79% · high of $177.51 on 5 Nov 2021
Nike from its peak
the AirPort tape · 2021-11-05
removed from the index this week
Nike and the S&P 100
news on the tape, 12 Sept · 2026-09-12
−53% · $210.72 to $98.41
Lululemon, 2026 so far
the AirPort tape · 2026-09-15
+23% · $77.81 to $95.47
e.l.f. Beauty, 2026 so far
the AirPort tape · 2026-09-15
Nike-42.8% since 2026-01-02
open $63.26 2026-01-02now $36.21 2026-09-15from the high -45.4%176 trading days · regular-session closes from the AirPort tape
Lululemon-53.3% since 2026-01-02
open $211 2026-01-02now $98.41 2026-09-15from the high -54.4%176 trading days · regular-session closes from the AirPort tape
e.l.f. Beauty+22.7% since 2026-01-02
open $77.81 2026-01-02now $95.47 2026-09-15from the high -13.0%176 trading days · regular-session closes from the AirPort tape
2 · relations who this touches
3 · history · 4 · analogues · 5 · ask Pro
AirPort has been watching this since before it was news. The trail, the last times this shape happened, and Ask, scoped to this story.GO DEEPER
more like this same subject first, then the same presenter, then the rest of the day
Tuesday night yoga in Flatiron. Michelle and Jessica, side by side on the mats: you can't meet a decent man here either, they all come with their girlfriends. And the fitness stocks? Peloton is a $5 stock, Planet Fitness down 61% this year, Equinox private. Only Life Time is up.
Tuesday 22 September 2026 · Jessica & Michelle · Tuesday night yoga · Flatiron
On Apple's chart tonight, three of the top ten podcasts in America are true crime and five of the top twenty-five. Crime Junkie is number two. Jessica, at her Monday salsa class in Chelsea, would rather dance.
Monday 21 September 2026 · Jessica · Salsa class · Chelsea
The new iPhones: the 18 Pro, and the first folding iPhone at over $2,000. Apple's stock rose 3.5% the day after. The chip inside is TSMC's.
Saturday 19 September 2026 · Jessica · Fifth Avenue · New York
The Grain of Salt: one email every Saturday, everything the tape saw, and a salt meter on every section.
Saturday 19 September 2026 · Jessica · Upstate · New York
Getting a tanker through Hormuz: traffic at half of June, tankers at a quarter, and the owners who make it are up 150%.
Saturday 19 September 2026 · Jessica · The studio · SoHo
The Pentagon puts the Iran war bill at $33.4 billion, and says weapons are running short. Oil stays over $100.
Saturday 19 September 2026 · Jessica · Members' bar · SoHo